Behind the Logo
This was a fun logo. Dr. Moore has a staggering height of at least 6’4″. He’s a corporate giant in his own right. His brand identity had to reflect him and the success he has had in Corporate America and his powerful influence on social media.
Even before the ink could dry, we knew exactly how we wanted the logo to look. With such a common, short, yet powerful name like “John Moore”, we wanted to use his initials as the logo. It needed to have a corporate feel with a pop while presenting a strong image. In order to give it the strength it needed, we decided to use stripes to “cut” the logo and give it hard lines. Dr. John was very happy with his new logo.