Case Study

ENTOUCH Controls

Brand Identity | Website Design | Graphic Design | Sales & Marketing Material

Project Overview

ENTOUCH offers smart building solutions to multi-site facilities and commercial real estate; and they are one of the fastest growing small business technology companies in the state of Texas. With this type of growth brand consistency can be difficult without specific marketing and brand standards in place.

Objectives

Redesign the company logo to reflect a modern, tech-savvy brand
Reposition the company with brand messaging that reflects their value propositions
Design effective marketing and sales material
Redesign the website to be modern and responsive
Create brand consistency using brand guidelines to define imagery and brand standards
Create new brand identity package including color palette, typography, iconography and patterns
Create resource library to host and distribute content

Opportunity

Over time, the ENTOUCH brand identity had been diluted due to inconsistency caused by working with different graphic designers, developers and external contractors. Inevitably, the brand voice was also lost in the mix, the website suffered and the color palette grew with the number of days. There was also a disconnect between marketing and sales departments which led to elongated sales cycles, mixed messages, brand confusion and inconsistent collateral.

Project Outcomes

The first task was to recreate the brand voice and give the entire company a face lift. We redesigned the logo, website, business cards, print collateral, event trade-show signage, presentation decks, solution briefs, case studies, technical documentation, and sales and marketing material. We created brand guidelines to implement a standard for how the brand should be used and created a consistent experience at all touch points.