Value Creed is a technology consulting company that provides expertise in the run phase of Allegro software implementation. Built for the run/operate phase of Allegro maturity, Value Creed leverages energy and agriculture industry acumen to help their customer manage, extend and optimize Allegro. They came to us to revamp their corporate brand identity and website.
Our first goal was to redefine the brand voice and messaging and give the company a new face with new logo, color palette and brand identity. We redesigned their website, business cards, signage and letterhead. We also created brand guidelines to implement a standard for how the brand collateral should be used to maintain a consistent visual experience at all touch points.