Case Study

Delatorro L. McNeal, II , MS, CSP

Custom Website Design | E-commerce Store

Project Overview

Delatorro McNeal is ranked as one of the best motivational speakers in the world and has been transforming lives for over 15 years. As an internationally renowned Pe4k Per4mance Expert, keynote speaker and best-selling author, Delatorro has spoken in 49 of the 50 US states and abroad and has delivered well over 3000 paid presentations.

He holds the prestigious CSP designation, which places him in the top 7% of paid professional speakers worldwide, which is the highest international recognition of professional speaking excellence. His list of clients includes Johnson & Johnson, New York Life, JP Morgan Chase, Prudential, Accenture and a host of others.

Delatorro McNeal website design


  • Redesign the website to feature a modern, impactful design
  • Create a new layout for the booking page, making it more simple to book Delatorro for an event
  • Change the focus of the website to cater towards meeting planners
  • Make the calls to action more clear and visible to inspire visitors to take action– watch videos, purchase products and submit booking requests
  • Use large, hi-res photos to show interaction and capture the essence of a live Delatorro event
  • Incorporate many more live action shots that SHOW his impact
  • Rebuild the e-commerce store to showcase Dealtorro’s products and trainings
  • Feature a modern bold design to position Delatorro as an industry leader and showcase his veteran experience
  • Elevate Delatorro’s entire online brand using his website

Project Outcomes

Sargent Branding took the outdated look of Delatorro’s website and re-designed it to be bold, modern and fresh to visually represent his social influence and veteran speaking experience. We rebuilt the broken, nonfunctional e-commerce store into an easy-to-navigate store-front that showcases Dealtorro’s products and online trainings.

Since Delatorro has vast media exposure and video content, we created several pages that showcased his conference, TV show, premium speaker training, and the various ways to be coached by the Master.

The homepage needed to scream top-notch expert authority, have movement, video and represent what he does during live events and coaching. It needed to be multi-sensory and feature crowd-surfing, sound, Delatorro on the stage and videos showing the audience in action.

Overall, Delatorro is very happy with the outcome of his brand new website because it now matches his high level of expertise in the speaking industry, and now the website communicates the 5 Es: Energy, Excellence, Experience, Expensive and Epic.

Implemented Solutions

  • Custom Website Design
  • E-Commerce Storefront


Client Testimonial

Cortney and his team are FANTASTIC. They took the time to really understand my industry and my competition. They not only gave me what I want, but also what I NEED to be competitive in my market. Cortney pushed me to bring me A-Game to my new website and I’m very proud of it! I give Sargent Branding a 10 out of 10 in customer service and I’ll definitely refer them to my peers.
Delatorro McNeal
Author, International Motivational Speaker
Delatorro McNeal website


How to Start Your Project

1 – Schedule Discovery Call

A quick discovery call to get acquainted, answer your questions and discover how we can help.

2 – Create A Strategy

Map out a step-by-step action plan to revamp your brand and supercharge your business.

3 – Launch Your Brand or Website

Our team will design your visual brand and build your conversion-focused website.