Your logo is the chief cornerstone to your brand identity- without it you don’t have an identity. With that being said, the logo doesn’t have to be rocket-science, though. Some people believe that logo designs must be detailed and over-the-top, but, in reality some of the most effective brands have simplistic and plain logos. (Apple, Mercedes-Benz, Nike)
A well-designed logo has 2 main parts: typography (text), which is the name of your company, and an emblem, which is a stand-alone symbol that represents your brand.
As a startup brand, always include your business name text with your logo. When you build brand recognition, your brand symbol can stand on its own and the text becomes optional.
NEVER use clipart and always, always, ALWAYS consult with a graphic designer for the design of your business logo. Even if you have a logo m, it’s still good to get a professional’s opinion. If you don’t want a $5 brand, don’t get a $5 logo. In order to run a professional business, you must let a professional design your logo.