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3 Quick Tips For Logo Design

Cortney Sargent
Cortney Sargent
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Cortney also recommends this free branding checklist with the 12 visual branding elements you must have.
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Your logo is the chief cornerstone to your brand identity- without it you don’t have an identity. With that being said, the logo doesn’t have to be rocket-science, though. Some people believe that logo designs must be detailed and over-the-top, but, in reality some of the most effective brands have simplistic and plain logos. (Apple, Mercedes-Benz, Nike)

Tip #1:

A well-designed logo has 2 main parts: typography (text), which is the name of your company, and an emblem, which is a stand-alone symbol that represents your brand.

Tip #2:

As a startup brand, always include your business name text with your logo. When you build brand recognition, your brand symbol can stand on its own and the text becomes optional.

Tip #3:

NEVER use clipart and always, always, ALWAYS consult with a graphic designer for the design of your business logo. Even if you have a logo m, it’s still good to get a professional’s opinion. If you don’t want a $5 brand, don’t get a $5 logo. In order to run a professional business, you must let a professional design your logo.

If you need help with your logo design, please let us know. For more information and advice about how to have a professional logo design, download our brand identity checklist.

  • Central Intelligence Blog, Graphic Design
  • March 25, 2016
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