Dr. John Moore Case Study

Solutions: Logo Design | Website Design | Social Media Design | Digital Marketing Graphics

The Client

John Moore is Founder and CEO of John Moore Leadership Consulting and has an amazing story of going from homeless and poor to serving major corporate executive roles for Fortune 100 and 500 companies. He hired us to transform his outdated public figure brand to represent his powerful social and corporate influence.

The Objectives

  • Design a brand that represented his personality and social influence
  • Redesign the existing website to be user-friendly, informational, and a lead generation tool
  • Create social media graphics that were brand-centric and eye-catchy
  • Create digital graphics for speaking events and Periscope broadcasts

The Results

We took the outdated look and rebranded it with a new brand identity and website that’s strong and visually represent his corporate experience and social influence.

John Moore website

Behind the Logo

This was a fun logo. Dr. Moore has a staggering height of at least 6’4″. He’s a corporate giant in his own right. His brand identity had to reflect him and the success he has had in Corporate America and his powerful influence on social media.

Even before the ink could dry, we knew exactly how we wanted the logo to look. With such a common, short, yet powerful name like “John Moore”, we wanted to use his initials as the logo. It needed to have a corporate feel with a pop while presenting a strong image. In order to give it the strength it needed, we decided to use stripes to “cut” the logo and give it hard lines. Dr. John was very happy with his new logo.

Website Design

John’s previous website was outdated, and was not cohesive with the rest of his branding and marketing collateral. We scraped the old and brought in the new with a simple, professional website that matched his brand identity.

The new website provided a more user-friendly way for people to contact his team and book him for services. Like the rest of the brand, the website had to be strong and visually represent his corporate experience and social influence.