About the Client
Urban Family Communications is a national radio network that offers Christian-oriented programming for the urban communities in America. At the genesis of this project, Urban Family was a start-up network with a unique lineup of radio programs and on-air personalities. They partnered with us to create a corporate identity and personality-based radio brands that resonated with their target audience–Urban America.
Behind the Logo
We decided to start the brand identity with a logo. The logo had to include visuals of the urban inner-city community and family structure. To meet this challenge, we decided to use the city skyline as a backdrop to a silhouette of mother, father, and child.